That is just what EXHIB-IT! Trade Show Marketing Expertsâ customer Array Technologies, Inc. did at the October 2013 Solar Power International (SPI) Show at McCormick Place, Chicago. SPI is a leading solar energy global show with attendees from all over the world. Array Technologies, Inc. saw the need to entertain and hold private meetings with their strategic partners and customers in this large show where much competitive intelligence takes place. They realized the importance of private meetings and to educate their customers one-on-one about their new technology for competitive DuraTrackâ¢ HZ Solar Tracking & DuraRackâ¢ Fixed Mounting System.
âATIâs presence at Solar Power International was a tremendous success, and the dual-level format of our booth allowed us to give each visitor our undivided attention,â explains Denise Hugo, Marketing Director of Array Technologies. âThe additional height also helped us stand out and attract new customers, which was extremely important at SPI where 600 other companies exhibited and worked hard to captivate the attention of about 12,000 attendees.â
âIn 2013, we have seen more and more double deck trade show exhibit extrusion systems in the market this year than ever before. Double deck exhibit trade show displays give your customers an experience for one-on-one meetings and entertain your customers upstairs where they can view the entire trade tradeshow and feel comfortable at the same time.â Said DJ Heckes, Owner and CEO of EXHIB-IT!, the leading trade show display company who designed and implemented ATIâs Double Decker booth.
Incorporating a double-deck system into an island exhibit provides additional meeting space and a private area away from the hustle and bustle of the show floor. Exhibit square footage is increased without the investment of a larger booth space. Deck systems can be customized with graphics or custom elements to increase visibility from across the show hall. Exhibitors can mix and match decks stairs, and bridges and design around the deck to create a design that best works with their corporate identity.
The double deck exhibit can be custom-made to suit every businessâs needs for a high-quality trade show booth display.
Whenever an exhibitor has a basic island 20x20, 60x100 or larger trade show booth space, Double Deck Exhibits can be customized to give the look and feel of being in the actual company while at a tradeshow.
âYou can do so much more in your trade show booth by building up as long as you meet the show management requirements for each show. You can have interaction with technology downstairs by engaging your trade show attendee with games, entertainment, presentations while you meet with your serious visitors upstairs and relax and enjoy the show.â - said Heckes.
âIf you do not want to store and ship your double deck trade show display, then ask about renting one of our double deck booths and invest in your branded graphics for your next show. So the next time you are looking at that 20 x 20 or larger island booth space, consider a double deck display booth purchase or rental.â â she added.
EXHIB-IT! is a design and display company that specializes in high quality trade show displays and trade show management services. More information can be found at their official website at http://www.EXHIB-IT.com.
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Array Technologies is the worldwide market leader in tracking solutions for utility, commercial and residential solar electric systems, with over 1.7 gigawatts shipped and installed across the globe. Arrayâs innovation and leadership in ground mount fixed-rack and solar tracker design has established the industry standard for cost-effective, robust, reliable and easy to install PV solutions with over two decades of field experience. Headquartered in Albuquerque, NM, Array Technologiesâ ground mount solutions are engineered and manufactured in the USA. For more information about Array Technologies, Inc., please visit http://www.arraytechinc.com.
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